Keyword Tool

What Is Keyword Analysis?

The right keywords can get your website or ad in front of the right customers. Keyword analysis is the process of analyzing the keywords or search phrases that bring visitors to your website through organic and paid search. As such, keyword analysis is the starting point and cornerstone of search marketing campaigns.

By understanding what queries qualified visitors to your website type into search engines, search marketers can better customize their content and landing pages to drive more traffic and increase conversion rates. For this reason, keyword analysis is an important skill for both SEO and PPC experts.

Keyword analysis helps to increase conversions, find new markets, and optimize spend, but it requires time-consuming examination and decision making to beat your keyword competition. The WordStream Keyword Analysis Tool takes the analysis of your website keywords a step further by not only analyzing your keywords, but also suggesting actions and automating your activity for the best efficiency and results.

Do you really want to look at spreadsheets and graphs for hours a day every day? And after that, what comes next? WordStream eliminates this time waste, streamlining the process of analyzing keywords, highlighting the vital marketing performance metrics, and prioritizing actions to greatly improve your efficiency while simultaneously improving your PPC performance.

Importance of Keyword Analysis

Marketing is inherently analytic. Field-testing marketing outreach and marketing performance is key to optimizing budget allocation and market reach. Search marketing is no different, and since keywords dictate your entire search campaign, keyword analysis should be your primary focus. Analyzing keywords allows you to:

Optimize Spend: Distribute more budget to successful keywords and eliminate wasteful spending on those that aren’t producing results:

[1] Increase Conversions: Identifying and focusing on well-converting keywords is good for conversion rate optimization and return on investment (ROI)

[2] Eye Trends: Knowledge of keyword search frequency provides insight into market behavior which you can apply to multiple aspects of your business.

[3] Prioritize Your Time: Keyword performance guides campaign importance–spend your time optimizing areas that have the biggest impact on your bottom line.

[4] Find New Markets: Use keyword analysis to expand your long tail efforts and discover more specific keyword queries and corresponding warm leads.

Despite all the benefits, most search marketers don’t spend nearly enough time on keyword analysis because it’s time-consuming and repetitive. With keyword software, analyzing keywords and capitalizing on data is automated and simplified, making you more productive.



A bigram or digram is every sequence of two adjacent elements in a string of tokens, which are typically letters, syllables, or words; they are n-grams for n=2. The frequency distribution of bigrams in a string are commonly used for simple statistical analysis of text in many applications, including in computational linguistics, cryptography, and more.


Trigrams are a special case of the N-gram, where N is 3. They are often used in natural language processing for doing statistical analysis of texts. ==Frequency== The 16 most common character-level trigrams in English are: ==Examples== The sentence `the quick red fox jumps over the lazy brown dog` has the following word level trigrams:

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